Yeah, we created our own brand!
Our goal was to create a worn but sleek brand. We have always been inspired by brands that are image/textual based. If you cut the archs off it's not 70plus2. If you cut the words out, it's not 70plus2.
Our name "70plus2" is also tied in a creative way to everything that is the internet.
We get all sorts of strange answers to what our brand means... Maybe we'll start a poll to find out what you think.
... Or you could just head over to our contact page and ask!