70plus2 created the ISHECI which is a Non-Profit Organization to promote positive cultural values through the development of educational programming.
The inspiration for the brand was to be the traditional Yin-Yang. We reversed and flipped it from the original design. We added some flare to it; along with two internal Yin-Yang's for the utmost 12pm Yin & utmost 12am Yang.
Because we enjoy design so much, we also wanted to provide the client with alternate brand designs that matched the initial discussion.